Every bride heads to the altar convinced her marriage will last forever, but is she willing to bet on that?
New Seattle-based startup SwanLuv
is banking on it. When it launches in 60 days, the company promises to
give engaged couples up to $10,000 toward their dream wedding, free of
charge. But, there is a pretty crazy catch! If they stay together
forever, they never have to pay back a cent. But those who call it
quits—whether it’s two months into the marriage or twenty years
later—you’ll have to pay the money back with interest.
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In
order to be selected, the company will evaluate your relationship and
determine and interest rate based on how compatible you are. If it
sounds depressing, that’s because it is. The money divorcées have to pay
back will go toward funding new weddings. Ouch!
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The
company, named after swans because they mate for life, claims their
business is about supporting everlasting love. Contrary to popular
belief, the divorce rate in the U.S. is not on the rise. It's actually
declining, according to a recent study covered by The New York Times.
About 70 percent of marriages that began in the 1990s reached their
15th anniversary, up from roughly 65 percent of those that began in the
1970s and 1980s. And couples who wed in the 2000s are divorcing at even
lower rates.
The average wedding cost in America is $31,213,
according to a 2015 survey by TheKnot.com. That mean that even with a
$10,00 boost, most couples will still be forking over a litle Making the
important question here very simple: Would be you be willing to bet a
third of your wedding costs (plus interest) that your marriage will last
forever?
Hmm.
Source: http://www.essence.com/2015/12/17/startup-promises-fund-wedding-if-you-never-divorce?ESS+FB=ESS_socialflow_Facebook
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